22%
0% YoY
#4
Summary
- ZoomInfo ranks #4 within the Sales Data Providers category, maintaining its position month-over-month.
- As of October 2026, 22% of organizations who have a vendor in the Sales Data Providers category use ZoomInfo: down < 1 percentage points from last year.
- ZoomInfo has the highest adoption among mid-market companies (32%), compared to enterprise (29%), small-to-medium businesses (19%), and micro-SMB (14%).
- ZoomInfo key capabilities include comprehensive B2B contact database, sales intelligence insights, and intent data tracking, supporting targeted prospecting and lead generation.
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Key stats
22%
0% YoY
Mid-Market, 54%
12%
12%
#3
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 19% |
| Mid-market | 32% |
| Enterprise | 29% |
About ZoomInfo
ZoomInfo is a go-to-market intelligence platform that provides AI-powered sales data, buyer insights, and contact information. It helps sales teams identify prospects, prioritize accounts, and accelerate deal execution.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 12% | 12% | Mid-Market, 54% | 29% | 32% | 19% |
| Aug 2026 | 14% | 12% | Mid-Market, 54% | 28% | 32% | 19% |
| Jul 2026 | 16% | 12% | Mid-Market, 54% | 29% | 32% | 19% |
| Jun 2026 | 14% | 12% | Mid-Market, 55% | 30% | 32% | 19% |
| May 2026 | 13% | 13% | Mid-Market, 55% | 29% | 32% | 19% |
| Apr 2026 | 13% | 13% | Mid-Market, 55% | 29% | 32% | 19% |
| Mar 2026 | 14% | 13% | Mid-Market, 57% | 28% | 32% | 19% |
| Feb 2026 | 15% | 13% | Mid-Market, 57% | 27% | 32% | 19% |
| Jan 2026 | 15% | 13% | Mid-Market, 58% | 26% | 32% | 19% |
| Dec 2025 | 21% | 13% | Mid-Market, 57% | 25% | 33% | 19% |
| Nov 2025 | 14% | 12% | Mid-Market, 58% | 25% | 32% | 19% |
| Oct 2025 | 15% | 12% | Mid-Market, 58% | 25% | 31% | 19% |
| Sep 2025 | 15% | 12% | Mid-Market, 60% | 25% | 32% | 19% |
| Aug 2025 | 11% | 14% | Mid-Market, 59% | 23% | 33% | 19% |
| Jul 2025 | 14% | 14% | Mid-Market, 60% | 24% | 32% | 20% |
| Jun 2025 | 13% | 14% | Mid-Market, 61% | 23% | 32% | 20% |
| May 2025 | 16% | 14% | Mid-Market, 60% | 22% | 33% | 20% |
| Apr 2025 | 13% | 15% | Mid-Market, 61% | 23% | 33% | 19% |
| Mar 2025 | 15% | 16% | Mid-Market, 61% | 22% | 33% | 20% |
| Feb 2025 | 14% | 17% | Mid-Market, 59% | 22% | 33% | 20% |
| Jan 2025 | 17% | 19% | Mid-Market, 59% | 22% | 33% | 20% |
| Dec 2024 | 21% | 19% | Mid-Market, 60% | 23% | 32% | 20% |
| Nov 2024 | 12% | 19% | Mid-Market, 61% | 19% | 32% | 20% |
| Oct 2024 | 16% | 22% | Mid-Market, 60% | 19% | 32% | 20% |
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