7%
1% YoY
#7
Summary
- Twitter (X) Ads ranks #7 within the Paid Ads category, maintaining its position month-over-month.
- As of October 2026, 7% of organizations who have a vendor in the Paid Ads category use Twitter (X) Ads: down 1 percentage points from last year.
- Twitter (X) Ads has the highest adoption among enterprise companies (8%), compared to mid-market (7%), small-to-medium businesses (7%), and micro-SMB (8%).
- Twitter (X) Ads key capabilities include promoted posts, trend targeting, follower campaigns, and keyword-based audience targeting for real-time engagement.
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Key stats
7%
1% YoY
Mid-Market, 39%
5%
8%
#5
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 7% |
| Enterprise | 8% |
About Twitter (X) Ads
Twitter (X) Ads is a social advertising platform that enables businesses to promote content and reach audiences through promoted posts trends and targeted campaigns on the X platform.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 5% | 8% | Mid-Market, 39% | 8% | 7% | 7% |
| Aug 2026 | 5% | 7% | Enterprise, 39% | 8% | 7% | 7% |
| Jul 2026 | 5% | 7% | Mid-Market, 39% | 8% | 7% | 7% |
| Jun 2026 | 5% | 7% | Mid-Market, 39% | 9% | 7% | 7% |
| May 2026 | 4% | 7% | Mid-Market, 41% | 9% | 7% | 7% |
| Apr 2026 | 3% | 7% | Mid-Market, 41% | 9% | 7% | 7% |
| Mar 2026 | 3% | 7% | Mid-Market, 42% | 10% | 7% | 7% |
| Feb 2026 | 4% | 8% | Mid-Market, 41% | 10% | 8% | 8% |
| Jan 2026 | 4% | 8% | Mid-Market, 41% | 11% | 7% | 8% |
| Dec 2025 | 4% | 8% | Mid-Market, 42% | 11% | 7% | 8% |
| Nov 2025 | 4% | 8% | Mid-Market, 42% | 12% | 8% | 8% |
| Oct 2025 | 5% | 9% | Mid-Market, 43% | 12% | 8% | 8% |
| Sep 2025 | 4% | 9% | Mid-Market, 43% | 12% | 8% | 8% |
| Aug 2025 | 4% | 11% | Mid-Market, 43% | 11% | 8% | 8% |
| Jul 2025 | 7% | 11% | Mid-Market, 43% | 12% | 8% | 8% |
| Jun 2025 | 7% | 11% | Mid-Market, 43% | 12% | 8% | 8% |
| May 2025 | 6% | 11% | Mid-Market, 43% | 13% | 8% | 8% |
| Apr 2025 | 5% | 11% | Mid-Market, 43% | 14% | 8% | 8% |
| Mar 2025 | 5% | 11% | Mid-Market, 43% | 13% | 8% | 8% |
| Feb 2025 | 6% | 12% | Mid-Market, 43% | 13% | 8% | 8% |
| Jan 2025 | 5% | 12% | Mid-Market, 44% | 14% | 9% | 8% |
| Dec 2024 | 5% | 11% | Mid-Market, 44% | 13% | 10% | 8% |
| Nov 2024 | 4% | 11% | Mid-Market, 44% | 13% | 10% | 9% |
| Oct 2024 | 3% | 11% | Mid-Market, 44% | 13% | 10% | 9% |
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