77%
12% YoY
#1
Summary
- Twilio ranks #1 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 77% of organizations who have a vendor in the Messaging Infrastructure category use Twilio: up 12 percentage points from last year.
- Twilio has the highest adoption among micro-SMB companies (79%), compared to small-to-medium businesses (77%), mid-market (76%), and enterprise (76%).
- Twilio key capabilities include programmable messaging APIs, voice and video communication, and email delivery infrastructure, supporting developers building communication features into applications.
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Key stats
77%
12% YoY
Mid-Market, 48%
78%
51%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 77% |
| Mid-market | 76% |
| Enterprise | 76% |
About Twilio
Twilio is a cloud communications platform that provides APIs for messaging, voice, video, and email to embed communication capabilities into applications. It enables developers to build scalable customer engagement solutions across channels.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 78% | 51% | Mid-Market, 48% | 76% | 76% | 77% |
| Aug 2026 | 73% | 50% | Mid-Market, 48% | 76% | 75% | 75% |
| Jul 2026 | 72% | 51% | Mid-Market, 48% | 76% | 75% | 75% |
| Jun 2026 | 73% | 51% | Mid-Market, 49% | 77% | 75% | 74% |
| May 2026 | 64% | 52% | Mid-Market, 49% | 76% | 76% | 74% |
| Apr 2026 | 66% | 52% | Mid-Market, 49% | 76% | 76% | 74% |
| Mar 2026 | 73% | 53% | Mid-Market, 49% | 76% | 77% | 74% |
| Feb 2026 | 66% | 52% | Mid-Market, 50% | 77% | 76% | 74% |
| Jan 2026 | 69% | 53% | Mid-Market, 50% | 76% | 76% | 74% |
| Dec 2025 | 61% | 44% | Mid-Market, 52% | 66% | 67% | 65% |
| Nov 2025 | 60% | 45% | Mid-Market, 51% | 65% | 67% | 64% |
| Oct 2025 | 63% | 46% | Mid-Market, 51% | 67% | 67% | 64% |
| Sep 2025 | 66% | 48% | Mid-Market, 51% | 67% | 67% | 64% |
| Aug 2025 | 58% | 55% | Mid-Market, 51% | 67% | 66% | 63% |
| Jul 2025 | 49% | 55% | Mid-Market, 50% | 65% | 65% | 63% |
| Jun 2025 | 59% | 58% | Mid-Market, 50% | 67% | 66% | 64% |
| May 2025 | 64% | 60% | Mid-Market, 51% | 67% | 66% | 64% |
| Apr 2025 | 63% | 61% | Mid-Market, 51% | 65% | 66% | 63% |
| Mar 2025 | 62% | 63% | Mid-Market, 51% | 64% | 65% | 63% |
| Feb 2025 | 63% | 66% | Mid-Market, 52% | 66% | 66% | 63% |
| Jan 2025 | 68% | 69% | Mid-Market, 52% | 64% | 66% | 62% |
| Dec 2024 | 53% | 72% | Mid-Market, 52% | 65% | 66% | 62% |
| Nov 2024 | 57% | 72% | Mid-Market, 53% | 63% | 66% | 62% |
| Oct 2024 | 54% | 75% | Mid-Market, 52% | 62% | 65% | 62% |
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