12%
1% YoY
#4
Summary
- TikTok Ads ranks #4 within the Paid Ads category, maintaining its position month-over-month.
- As of October 2026, 12% of organizations who have a vendor in the Paid Ads category use TikTok Ads: up < 1 percentage points from last year.
- TikTok Ads has the highest adoption among enterprise companies (18%), compared to mid-market (15%), small-to-medium businesses (11%), and micro-SMB (10%).
- TikTok Ads key capabilities include video ad creation, interest-based targeting, creator marketplace integrations, and performance optimization for engagement and conversions.
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Key stats
12%
1% YoY
Mid-Market, 44%
6%
12%
#4
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 11% |
| Mid-market | 15% |
| Enterprise | 18% |
About TikTok Ads
TikTok Ads is a short-form video advertising platform that enables businesses to reach audiences through in-feed ads creative tools and performance-driven campaign management.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 6% | 12% | Mid-Market, 44% | 18% | 15% | 11% |
| Aug 2026 | 6% | 12% | Mid-Market, 45% | 17% | 14% | 11% |
| Jul 2026 | 5% | 12% | Mid-Market, 45% | 17% | 14% | 10% |
| Jun 2026 | 6% | 12% | Mid-Market, 45% | 17% | 14% | 10% |
| May 2026 | 5% | 12% | Mid-Market, 45% | 17% | 14% | 10% |
| Apr 2026 | 4% | 11% | Mid-Market, 44% | 17% | 14% | 10% |
| Mar 2026 | 7% | 11% | Mid-Market, 45% | 18% | 13% | 10% |
| Feb 2026 | 4% | 11% | Mid-Market, 46% | 18% | 13% | 10% |
| Jan 2026 | 6% | 11% | Mid-Market, 45% | 17% | 13% | 10% |
| Dec 2025 | 5% | 11% | Mid-Market, 45% | 17% | 13% | 10% |
| Nov 2025 | 8% | 11% | Mid-Market, 46% | 15% | 13% | 10% |
| Oct 2025 | 4% | 11% | Mid-Market, 46% | 15% | 12% | 10% |
| Sep 2025 | 6% | 11% | Mid-Market, 47% | 15% | 12% | 10% |
| Aug 2025 | 5% | 15% | Mid-Market, 48% | 12% | 12% | 10% |
| Jul 2025 | 4% | 15% | Mid-Market, 47% | 13% | 13% | 11% |
| Jun 2025 | 5% | 15% | Mid-Market, 48% | 14% | 13% | 11% |
| May 2025 | 4% | 15% | Mid-Market, 47% | 14% | 13% | 11% |
| Apr 2025 | 3% | 15% | Mid-Market, 49% | 15% | 14% | 11% |
| Mar 2025 | 5% | 15% | Mid-Market, 48% | 14% | 14% | 11% |
| Feb 2025 | 4% | 15% | Mid-Market, 48% | 15% | 14% | 11% |
| Jan 2025 | 4% | 16% | Mid-Market, 47% | 15% | 14% | 11% |
| Dec 2024 | 5% | 17% | Mid-Market, 48% | 14% | 14% | 12% |
| Nov 2024 | 7% | 17% | Mid-Market, 48% | 14% | 14% | 12% |
| Oct 2024 | 5% | 15% | Mid-Market, 48% | 14% | 14% | 12% |
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