10%
1% YoY
#4
Summary
- Screaming Frog ranks #4 within the SEO category, maintaining its position month-over-month.
- As of October 2026, 10% of organizations who have a vendor in the SEO category use Screaming Frog: up < 1 percentage points from last year.
- Screaming Frog has the highest adoption among enterprise companies (20%), compared to mid-market (15%), small-to-medium businesses (8%), and micro-SMB (5%).
- Screaming Frog key capabilities include website crawling and auditing, technical SEO analysis, and site structure visualization, supporting comprehensive website optimization and search engine performance improvement.
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Key stats
10%
1% YoY
Mid-Market, 47%
7%
18%
#5
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 8% |
| Mid-market | 15% |
| Enterprise | 20% |
About Screaming Frog
Screaming Frog is a website crawler that helps SEO professionals analyze on-site data. It identifies technical issues, broken links, and opportunities to improve site performance.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 7% | 18% | Mid-Market, 47% | 20% | 15% | 8% |
| Aug 2026 | 6% | 18% | Mid-Market, 46% | 19% | 15% | 8% |
| Jul 2026 | 8% | 19% | Mid-Market, 48% | 19% | 14% | 8% |
| Jun 2026 | 7% | 19% | Mid-Market, 50% | 17% | 14% | 8% |
| May 2026 | 7% | 19% | Mid-Market, 48% | 16% | 14% | 8% |
| Apr 2026 | 5% | 20% | Mid-Market, 49% | 17% | 13% | 8% |
| Mar 2026 | 5% | 20% | Mid-Market, 49% | 17% | 13% | 8% |
| Feb 2026 | 4% | 21% | Mid-Market, 48% | 18% | 13% | 8% |
| Jan 2026 | 6% | 22% | Mid-Market, 50% | 19% | 13% | 8% |
| Dec 2025 | 4% | 22% | Mid-Market, 49% | 19% | 14% | 8% |
| Nov 2025 | 8% | 23% | Mid-Market, 48% | 19% | 13% | 8% |
| Oct 2025 | 4% | 24% | Mid-Market, 49% | 20% | 13% | 8% |
| Sep 2025 | 3% | 25% | Mid-Market, 48% | 18% | 13% | 8% |
| Aug 2025 | 4% | 33% | Mid-Market, 49% | 19% | 13% | 8% |
| Jul 2025 | 5% | 34% | Mid-Market, 50% | 20% | 13% | 8% |
| Jun 2025 | 6% | 34% | Mid-Market, 48% | 19% | 14% | 7% |
| May 2025 | 6% | 35% | Mid-Market, 47% | 20% | 14% | 7% |
| Apr 2025 | 5% | 37% | Mid-Market, 49% | 22% | 14% | 8% |
| Mar 2025 | 1% | 36% | Mid-Market, 48% | 21% | 14% | 7% |
| Feb 2025 | 9% | 36% | Mid-Market, 49% | 21% | 15% | 8% |
| Jan 2025 | 6% | 35% | Mid-Market, 48% | 20% | 14% | 8% |
| Dec 2024 | 3% | 35% | Mid-Market, 48% | 20% | 14% | 7% |
| Nov 2024 | 4% | 34% | Mid-Market, 48% | 21% | 14% | 7% |
| Oct 2024 | 9% | 33% | Mid-Market, 47% | 22% | 15% | 7% |
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