8%
2% YoY
#7
Summary
- Pendo ranks #7 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of October 2026, 8% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Pendo: up 2 percentage points from last year.
- Pendo has the highest adoption among mid-market companies (16%), compared to enterprise (9%), small-to-medium businesses (5%), and micro-SMB (2%).
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Key stats
8%
2% YoY
Mid-Market, 70%
9%
3%
#3
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 16% |
| Enterprise | 9% |
About Pendo
Pendo is a product analytics and digital adoption platform that helps teams understand product usage, collect user feedback, and guide users through in-app experiences.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 9% | 3% | Mid-Market, 70% | 9% | 16% | 5% |
| Aug 2026 | 9% | 3% | Mid-Market, 76% | 9% | 16% | 5% |
| Jul 2026 | 5% | 3% | Mid-Market, 74% | 6% | 16% | 5% |
| Jun 2026 | 5% | 4% | Mid-Market, 74% | 7% | 15% | 5% |
| May 2026 | 6% | 4% | Mid-Market, 74% | 7% | 15% | 5% |
| Apr 2026 | 7% | 4% | Mid-Market, 75% | 7% | 16% | 5% |
| Mar 2026 | 9% | 4% | Mid-Market, 79% | 7% | 16% | 5% |
| Feb 2026 | 9% | 4% | Mid-Market, 78% | 5% | 16% | 5% |
| Jan 2026 | 14% | 3% | Mid-Market, 75% | 6% | 15% | 5% |
| Dec 2025 | 8% | 2% | Mid-Market, 74% | 6% | 13% | 4% |
| Nov 2025 | 8% | 2% | Mid-Market, 74% | 6% | 13% | 4% |
| Oct 2025 | 11% | 3% | Mid-Market, 73% | 6% | 13% | 4% |
| Sep 2025 | 5% | 3% | Mid-Market, 73% | 7% | 12% | 4% |
| Aug 2025 | 10% | 4% | Mid-Market, 72% | 8% | 12% | 4% |
| Jul 2025 | 8% | 4% | Mid-Market, 71% | 8% | 12% | 4% |
| Jun 2025 | 7% | 9% | Mid-Market, 76% | 7% | 12% | 4% |
| May 2025 | 4% | 9% | Mid-Market, 76% | 5% | 12% | 4% |
| Apr 2025 | 6% | 8% | Mid-Market, 75% | 5% | 12% | 4% |
| Mar 2025 | 5% | 8% | Mid-Market, 70% | 5% | 12% | 4% |
| Feb 2025 | 7% | 9% | Mid-Market, 67% | 7% | 12% | 4% |
| Jan 2025 | 13% | 9% | Mid-Market, 72% | 7% | 11% | 4% |
| Dec 2024 | 6% | 10% | Mid-Market, 72% | 5% | 10% | 4% |
| Nov 2024 | 7% | 11% | Mid-Market, 70% | 6% | 10% | 4% |
| Oct 2024 | 4% | 9% | Mid-Market, 69% | 6% | 10% | 4% |
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