7%
1% YoY
#6
Summary
- Looker ranks #6 within the Business Intelligence category, maintaining its position month-over-month.
- As of October 2026, 7% of organizations who have a vendor in the Business Intelligence category use Looker: down < 1 percentage points from last year.
- Looker has the highest adoption among mid-market companies (10%), compared to enterprise (6%), small-to-medium businesses (5%), and micro-SMB (5%).
- Looker key capabilities include data modeling and visualization, embedded analytics, and SQL-based querying, supporting enterprise-scale business intelligence and reporting workflows.
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Key stats
7%
1% YoY
Mid-Market, 66%
3%
4%
#7
#7
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 5% |
| Mid-market | 10% |
| Enterprise | 6% |
About Looker
Looker is a modern business intelligence platform that connects directly to your data warehouse to deliver real-time analytics. It helps teams explore, visualize, and share insights across the organization.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 3% | 4% | Mid-Market, 66% | 6% | 10% | 5% |
| Aug 2026 | 6% | 5% | Mid-Market, 69% | 7% | 10% | 6% |
| Jul 2026 | 4% | 5% | Mid-Market, 68% | 6% | 10% | 5% |
| Jun 2026 | 5% | 5% | Mid-Market, 68% | 6% | 10% | 6% |
| May 2026 | 8% | 5% | Mid-Market, 74% | 6% | 10% | 6% |
| Apr 2026 | 3% | 5% | Mid-Market, 74% | 4% | 10% | 5% |
| Mar 2026 | 9% | 5% | Mid-Market, 74% | 4% | 11% | 6% |
| Feb 2026 | 2% | 6% | Mid-Market, 74% | 4% | 11% | 6% |
| Jan 2026 | 5% | 5% | Mid-Market, 72% | 4% | 11% | 6% |
| Dec 2025 | 5% | 5% | Mid-Market, 72% | 5% | 11% | 6% |
| Nov 2025 | 9% | 6% | Mid-Market, 81% | 5% | 11% | 6% |
| Oct 2025 | 7% | 4% | Mid-Market, 88% | 2% | 10% | 6% |
| Sep 2025 | 5% | 4% | Mid-Market, 88% | 0% | 11% | 6% |
| Aug 2025 | 2% | 4% | Mid-Market, 88% | 0% | 10% | 6% |
| Jul 2025 | 3% | 5% | Mid-Market, 88% | 0% | 11% | 6% |
| Jun 2025 | 5% | 5% | Mid-Market, 89% | 0% | 11% | 6% |
| May 2025 | 8% | 6% | Mid-Market, 88% | 0% | 11% | 6% |
| Apr 2025 | 6% | 5% | Mid-Market, 89% | 0% | 11% | 7% |
| Mar 2025 | 11% | 5% | Mid-Market, 89% | 0% | 11% | 6% |
| Feb 2025 | 8% | 5% | Mid-Market, 89% | 0% | 10% | 6% |
| Jan 2025 | 8% | 7% | Mid-Market, 90% | 0% | 10% | 6% |
| Dec 2024 | 5% | 7% | Mid-Market, 90% | 0% | 11% | 5% |
| Nov 2024 | 10% | 7% | Mid-Market, 90% | 0% | 10% | 5% |
| Oct 2024 | 6% | 17% | Mid-Market, 89% | 0% | 10% | 5% |
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