6%
8% YoY
#5
Summary
- Honeycomb ranks #5 within the Observability category, maintaining its position month-over-month.
- As of October 2026, 6% of organizations who have a vendor in the Observability category use Honeycomb: down 8 percentage points from last year.
- Honeycomb has the highest adoption among small-to-medium businesses (6%), compared to mid-market (4%), enterprise (< 1%), and micro-SMB (6%).
- Honeycomb key capabilities include high-cardinality observability, distributed tracing, and real-time query performance, supporting complex microservices debugging and system optimization.
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Key stats
6%
8% YoY
Mid-Market, 55%
6%
#8
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 4% |
| Enterprise | 1% |
About Honeycomb
Honeycomb is an observability platform that provides subsecond query speeds and unified telemetry analysis using a purpose-built columnar data store. It helps engineering teams troubleshoot distributed systems with unlimited context and AI-assisted investigation capabilities.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | — | 6% | Mid-Market, 55% | 1% | 4% | 6% |
| Aug 2026 | 0% | 6% | Mid-Market, 49% | 2% | 5% | 7% |
| Jul 2026 | 2% | 7% | Mid-Market, 49% | 3% | 6% | 8% |
| Jun 2026 | 1% | 8% | Mid-Market, 47% | 3% | 6% | 9% |
| May 2026 | 3% | 9% | Mid-Market, 46% | 4% | 7% | 11% |
| Apr 2026 | 1% | 10% | Mid-Market, 46% | 6% | 8% | 12% |
| Mar 2026 | 1% | 12% | Mid-Market, 44% | 6% | 9% | 14% |
| Feb 2026 | 1% | 12% | Mid-Market, 45% | 8% | 9% | 15% |
| Jan 2026 | 2% | 13% | Mid-Market, 45% | 8% | 10% | 16% |
| Dec 2025 | 4% | 14% | Mid-Market, 43% | 8% | 10% | 16% |
| Nov 2025 | 9% | 14% | Mid-Market, 44% | 10% | 10% | 16% |
| Oct 2025 | 18% | 14% | Mid-Market, 44% | 10% | 10% | 16% |
| Sep 2025 | 15% | 14% | Mid-Market, 45% | 9% | 10% | 15% |
| Aug 2025 | 10% | 30% | Mid-Market, 47% | 8% | 9% | 14% |
| Jul 2025 | 12% | 31% | Mid-Market, 46% | 7% | 10% | 14% |
| Jun 2025 | 30% | 32% | Mid-Market, 46% | 7% | 9% | 14% |
| May 2025 | 35% | 29% | Mid-Market, 44% | 6% | 8% | 12% |
| Apr 2025 | 31% | 26% | Mid-Market, 41% | 6% | 6% | 9% |
| Mar 2025 | 28% | 19% | Mid-Market, 45% | 6% | 5% | 6% |
| Feb 2025 | 23% | 15% | Enterprise, 46% | 4% | 4% | 4% |
| Jan 2025 | — | 4% | Enterprise, 46% | 4% | 2% | 2% |
| Dec 2024 | 2% | 4% | Enterprise, 46% | 4% | 2% | 2% |
| Nov 2024 | 2% | 4% | Enterprise, 48% | 5% | 2% | 2% |
| Oct 2024 | 1% | 3% | Mid-Market, 40% | 5% | 2% | 2% |
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