38%
31% YoY
#2
Summary
- Higgsfield AI ranks #2 within the Image & Video AI category, maintaining its position month-over-month.
- As of October 2026, 38% of organizations who have a vendor in the Image & Video AI category use Higgsfield AI: up 31 percentage points from last year.
- Higgsfield AI has the highest adoption among micro-SMB companies (42%), compared to small-to-medium businesses (40%), mid-market (33%), and enterprise (32%).
- Higgsfield AI key capabilities include AI video generation, image-to-video workflows, and controllable motion effects, supporting teams creating short-form visual content at scale.
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Key stats
38%
31% YoY
Mid-Market, 43%
44%
29%
#1
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 40% |
| Mid-market | 33% |
| Enterprise | 32% |
About Higgsfield AI
Higgsfield AI is a generative AI video platform that helps creators produce cinematic social media and marketing videos from text prompts, images, and motion controls.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 44% | 29% | Mid-Market, 43% | 32% | 33% | 40% |
| Aug 2026 | 39% | 27% | Mid-Market, 43% | 30% | 30% | 36% |
| Jul 2026 | 44% | 26% | Mid-Market, 42% | 30% | 29% | 34% |
| Jun 2026 | 43% | 25% | Mid-Market, 43% | 29% | 26% | 30% |
| May 2026 | 39% | 23% | Mid-Market, 43% | 24% | 23% | 26% |
| Apr 2026 | 25% | 21% | Mid-Market, 43% | 20% | 20% | 22% |
| Mar 2026 | 21% | 19% | Mid-Market, 45% | 19% | 17% | 19% |
| Feb 2026 | 26% | 18% | Mid-Market, 49% | 17% | 16% | 17% |
| Jan 2026 | 18% | 17% | Mid-Market, 52% | 12% | 14% | 14% |
| Dec 2025 | 18% | 15% | Mid-Market, 53% | 8% | 12% | 12% |
| Nov 2025 | 11% | 14% | Mid-Market, 52% | 6% | 10% | 10% |
| Oct 2025 | 10% | 13% | Mid-Market, 50% | 7% | 9% | 9% |
| Sep 2025 | 7% | 12% | Mid-Market, 46% | 7% | 8% | 7% |
| Aug 2025 | 11% | 12% | Mid-Market, 54% | 6% | 6% | 6% |
| Jul 2025 | 5% | 11% | Mid-Market, 51% | 2% | 5% | 5% |
| Jun 2025 | 7% | 8% | Mid-Market, 42% | 3% | 3% | 3% |
| May 2025 | 3% | 5% | Enterprise, 48% | 3% | 2% | 2% |
| Apr 2025 | 1% | 3% | SMB, 100% | 1% | 1% | 1% |
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