11%
4% YoY
#3
Summary
- Dreamdata ranks #3 within the Marketing Measurement category, maintaining its position month-over-month.
- As of October 2026, 11% of organizations who have a vendor in the Marketing Measurement category use Dreamdata: down 4 percentage points from last year.
- Dreamdata has the highest adoption among mid-market companies (16%), compared to enterprise (< 1%), small-to-medium businesses (10%), and micro-SMB (8%).
- Dreamdata key capabilities include B2B revenue attribution, multi-touch customer journey mapping, and cross-channel campaign analysis, supporting data-driven marketing ROI optimization.
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Key stats
11%
4% YoY
Mid-Market, 81%
6%
#8
#5
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 10% |
| Mid-market | 16% |
| Enterprise | 0% |
About Dreamdata
Dreamdata is a B2B revenue attribution platform that connects marketing activities to pipeline and revenue outcomes.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | — | 6% | Mid-Market, 81% | 0% | 16% | 10% |
| Aug 2026 | 20% | 6% | Mid-Market, 80% | 0% | 19% | 11% |
| Jul 2026 | 23% | 6% | Mid-Market, 82% | 0% | 18% | 11% |
| Jun 2026 | 6% | 6% | Mid-Market, 82% | 0% | 19% | 10% |
| May 2026 | 17% | 7% | Mid-Market, 81% | 0% | 20% | 10% |
| Apr 2026 | 21% | 4% | Mid-Market, 81% | 0% | 19% | 11% |
| Mar 2026 | 20% | 4% | Mid-Market, 82% | 0% | 19% | 11% |
| Feb 2026 | 5% | 4% | Mid-Market, 83% | 0% | 19% | 11% |
| Jan 2026 | 17% | 4% | Mid-Market, 82% | 0% | 20% | 10% |
| Dec 2025 | 11% | 6% | Mid-Market, 82% | 0% | 21% | 11% |
| Nov 2025 | — | 8% | Mid-Market, 82% | 0% | 21% | 11% |
| Oct 2025 | 12% | 8% | Mid-Market, 82% | 0% | 23% | 12% |
| Sep 2025 | 33% | 10% | Mid-Market, 84% | 0% | 25% | 12% |
| Aug 2025 | 5% | 11% | Mid-Market, 85% | 0% | 24% | 10% |
| Jul 2025 | 16% | 11% | Mid-Market, 83% | 0% | 25% | 10% |
| Jun 2025 | 8% | 13% | Mid-Market, 84% | 0% | 23% | 10% |
| May 2025 | 29% | 14% | Mid-Market, 85% | 0% | 25% | 11% |
| Apr 2025 | 30% | — | Mid-Market, 85% | 0% | 24% | 9% |
| Mar 2025 | 16% | — | Mid-Market, 86% | 0% | 21% | 7% |
| Feb 2025 | 5% | — | Mid-Market, 85% | 0% | 22% | 6% |
| Jan 2025 | 33% | — | Mid-Market, 85% | 0% | 24% | 7% |
| Dec 2024 | 13% | — | Mid-Market, 87% | 0% | 21% | 6% |
| Nov 2024 | 23% | — | Mid-Market, 88% | 0% | 24% | 6% |
| Oct 2024 | 19% | — | Mid-Market, 93% | 0% | 22% | 5% |
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